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“When he was the CEO of SRI International, Curtis Carlson presided over the conception and development of Siri, HDTV, and other groundbreaking innovations. Since then he has shared his approach with more than 500 corporate, university, and government groups. His methodology is based on the principles of active learning, which emphasize concise mental models, the continual iteration of ideas, real-time feedback, teamwork, and frequent comparison of alternatives. Those elements are woven into a process that focuses on customers’ needs, a compelling approach, valuable benefits relative to costs, and superiority to the competition.”

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Jane Ferrier