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From last month’s Keynote event, Ashton Bishop talks further on how to reimagine traditional strategic measurement tools such as the SWOT analysis. Reflecting upon what can be learned from the past year, Ashton provides evidence based arguments as to why strategic measurements tools must adapt with us to consider changing elements like environmental factors, internal challenges and workplace culture. We highly recommend exploring Ashton’s suggested measurement frameworks and updating your current strategic plan to help your business move forward.

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Jane Ferrier