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In early 2024, there has been a notable surge in the adoption of generative AI (gen AI) across organizations, marking a significant shift towards deriving tangible business value from this technology.

According to the latest McKinsey Global Survey on AI, 65% of respondents now report regular use of gen AI within their operations, nearly doubling from the previous year. This widespread adoption is accompanied by reports of cost reductions and revenue increases in various business units leveraging gen AI.


Olivia Mitchell